UX Architect & UI Designer
Talana
Tisdale

Designing intuitive,
evidence‑based experiences.

10+ years leading UX strategy, information architecture, and product design for local and global brands. Based in Alberta, Canada.

What I Do Best

UX Strategy & Research

Uncover insights through user research, testing, and data analysis to make informed product decisions.

Information Architecture & Design Systems

Create logical content structures and scalable frameworks mapped to your business needs to ensure consistent user experiences.

UX/UI Product Design

Craft responsive interfaces for web and mobile products that are intuitive, accessible, and visually cohesive.

Optimization & Collaboration

Partner with cross-functional teams to refine existing platforms, improve flows, and unify vision across UX, business, marketing, and development.

Selected Work

06 Projects
Gift Card Management
01
App Product Design

Seamless Gift Card Management

+330% engagement

View Case Study →
AMA Mobile App
02
App Product Design 2023

Revitalizing the AMA Mobile App

1.9 → 4.8 stars · 348K new users

View →
Membership Funnel
03
Multi-Step Funnel UX/UI

Increasing Online Membership by 200%

5× Plus membership sales

View →
MyAMA Insurance
04
Product Design IA Strategy

Redefining User Experience in Insurance

110K+ sessions · first 3 months

View →
Website Redesign
05
UX/UI IA CMS

Website Redesign for 1 Million Members

550% CTR increase

View →
Digital Brand Guidelines
06
Brand Art Direction

Reinventing a 100‑Year‑Old Brand

Org-wide adoption

View →

"You cannot understand good design
if you do not understand people."