UX Architect & UI Designer
Talana
Tisdale

Designing intuitive,
evidence‑based experiences.

10+ years leading UX strategy, information architecture, and product design for local and global brands. Based in Alberta, Canada.

What I Do Best

UX Strategy & Research

Uncover insights through user research, testing, and data analysis to make informed product decisions.

Information Architecture & Design Systems

Create logical content structures and scalable frameworks mapped to your business needs to ensure consistent user experiences.

UX/UI Product Design

Craft responsive interfaces for web and mobile products that are intuitive, accessible, and visually cohesive.

Optimization & Collaboration

Partner with cross-functional teams to refine existing platforms, improve flows, and unify vision across UX, business, marketing, and development.

4.8★ App Store Rating — up from 1.9
348K New App Users in 12 Months
550% CTR Increase · AMA.ca
#2 Canada Lifestyle Apps · 2023

Selected Work

06 Projects
Gift Card Management
01
App Product Design

Seamless Gift Card Management

+330% engagement

View Case Study →
AMA Mobile App
02
App Product Design 2023

Revitalizing the AMA Mobile App

1.9 → 4.8 stars · 348K new users

View →
Membership Funnel
03
Multi-Step Funnel UX/UI

Increasing Online Membership by 200%

5× Plus membership sales

View →
MyAMA Insurance
04
Product Design IA Strategy

Redefining User Experience in Insurance

110K+ sessions · first 3 months

View →
Website Redesign
05
UX/UI IA CMS

Website Redesign for 1 Million Members

550% CTR increase

View →
Digital Brand Guidelines
06
Brand Art Direction

Reinventing a 100‑Year‑Old Brand

Org-wide adoption

View →

"You cannot understand good design
if you do not understand people."